ALF Happenings

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The Ashley Lauren Foundation Appoints Two Monmouth County Locals to Board of Directors

The Ashley Lauren Foundation is pleased to announce the appointments of Tom Arnone and Carolyn Burtnick to its Board of Directors. The Foundation, based out of Spring Lake, and serving all of New Jersey, provides financial assistance and emotional support to children and families suffering from the hardships of pediatric cancer.

Founder and CEO Monica Vermeulen states, “I am excited to welcome Tom Arnone and Carolyn Burtnick to the Board of Directors. Both of them embody the spirit of community, talent, expertise and energy. They truly have a passion for children with cancer and the desire to envision an ambitious future for The Ashley Lauren Foundation in order for us to be able to assist more and more children.”

Tom Arnone has served on the Monmouth County Board of Chosen Freeholders since 2010, where he oversees the County’s Department of Public Works and Engineering and serves as the liaison to Public Information and Tourism, Economic Development and the Office of Shared Services. Mr. Arnone also served as a councilmember and mayor in Neptune City. He is currently the vice president of Property Management for PRC Group and serves as vice chairman of the Monmouth Ocean Foundation for Children with Special Needs.

Arnone was part of the 6th annual Butterfly Ball, which was held in late February of this year. He raised funds for the Foundation by participating in its “DANCING FOR OUR STARS” competition, where he prepped for weeks ahead of the Butterfly Ball to showcase his dance moves in front of the sold out crowd at Ocean Place Resort & Spa in Long Branch, NJ.

“I’m truly honored to become part of such a charitable foundation comprised of dedicated and passionate people whose mission is to bring smiles to the faces of children bravely battling pediatric cancer,” Mr. Arnone said.

Carolyn Burtnick, a life-long resident of Monmouth County, has been working in the local publishing business for 20 years, and is the Editor-in-chief of Community Magazine (CM). She attended Saint John Vianney High School in Holmdel, and graduated from Saint Joseph’s University in Philadelphia, majoring in marketing. Ms. Burtnick specializes in all media, with a focus on advertising, social media, website creation, and publicity. She has been very active in the Monmouth County community, giving her time to many non-profits, as well as serving on local business boards.

Burtnick has been working with The Ashley Lauren Foundation for over seven years, specifically volunteering with special events, and has been a member of the Butterfly Ball Committee since its inception.

“The Ashley Lauren Foundation has a special place in my heart. The work they do for families and children in the state of New Jersey is amazing and humbling. I look forward to becoming an integral part of this great organization,” noted Ms. Burtnick.

The Ashley Lauren Foundation’s Board of Directors are: Monica Vermeulen, Founder and CEO; Thomas Corley, Vice President and Treasurer; Carolyn Walker, Secretary; Lou Russo, Trustee; Howard Levine, Trustee; Lou Bernardo, Trustee; Carolyn Burtnick, Trustee; Tom Arnone, Trustee; Nancy Kolakowski, Program Director/Family Liaison; Mary Spano Gleckner, Family Liaison; and Nancy Wendt, Family Liaison.

March 31st, 2017|ALF Happenings|0 Comments

The Ashley Lauren Foundation’s 6th Annual Butterfly Ball a Success

On February 25, 2017, over 350 guests gathered at the Ocean Place Resort and Spa to enjoy The Ashley Lauren Foundation’s much anticipated 6th Annual Butterfly Ball “DANCING FOR OUR STARS” and raise funding and awareness for children suffering from cancer. Investors Bank was this year’s honoree.

Monica Vermeulen, Founder/CEO stated, “We are so grateful to all of our sponsors, auction donors, entertainers and guests for their incredible support. Our new and exciting dance competition was enjoyed by everyone in attendance. We are so grateful to our dancers who worked many hours rehearsing and raising funds for our Ashley Lauren kids. The dancers put on an amazing performance. Our dancers included Carol Stillwell, President/CEO of Stillwell-Hansen Inc. who did a beautiful waltz which transitioned into rock and roll with Joe Hasson of Fred Astaire Dance Studio of Red Bank.; Monmouth County Board of Chosen Freeholders Deputy Director Serena DiMaso who did an amazing salsa with Andre Gosselin also from Fred Astaire; Monmouth County Freeholder Tom Arnone who did a high energy and exciting disco with Ashley Lauren Vermeulen and Tom Corley President/CPA of Cerefice & Co. and published author who did a fun hip-hop dance with Ashley Lauren Vermeulen. The winner of both the People’s Choice Award and the Judge’s Award was Carol Stillwell. We are also very grateful to our judges, Joe Leone, Tom Hayes, Anthony LaGruth and Ron Wollner.”

The goal of The Ashley Lauren Foundation is to ease the journey when pediatric cancer is diagnosed by providing direct financial assistance (household bills, medications not paid through medical insurance, traveling expenses to and from hospitals, funeral expenses, etc.); material assistance (food, clothing, household items); emotional support (for the entire family); seasonal parties for the children and their families; advocacy; “Making Dreams Come True” Program; Birthday Brigade (gifts, cake, balloons delivered personally to each child); special outings; hospital parties; holiday gifts for the children and anything else that is needed to make their lives easier and bring smiles to their faces.

Photos of the 6th annual Butterfly Ball can be viewed here.

For more information about how you can get involved, call us today at 732.414.1625.

March 10th, 2017|ALF Happenings, Past Events|0 Comments

ALF’s 6th Annual Butterfly Ball Digital Edition

Check out our digital copy of our ad journal for the 6th annual Butterfly Ball. Thank you to all our supporters!

Click Here!



March 6th, 2017|ALF Happenings, Past Events, Upcoming Events|0 Comments

Childhood Cancer Awareness Month

September is Childhood Cancer Awareness Month.  Wear your gold ribbon to show your support!

We would like to thank Governor Chris Christie, the Monmouth County Board of Chosen Freeholders, the many Monmouth and Ocean County towns and Mayors for presenting The Ashley Lauren Foundation with proclamations recognizing September as Childhood Cancer Awareness Month. Thank you for encouraging all of your residents to GO GOLD and increase awareness of childhood cancer!  We would also like to thank the many businesses that participated in our GO GOLD campaign!

September is Childhood Cancer Awareness Month.
Be aware.
Take action.
Show your support.
Spread the word.

September 21st, 2016|ALF Happenings|0 Comments

October 8 – Antique and Classic Car Show

Our 2nd annual Vintage Motorcar Fall Charity Classic!

Hosted by Cream Ridge Golf Course and the Roost Restaurant

September 12th, 2016|ALF Happenings|0 Comments

Childhood Cancer Awareness

Because it matters.

September 10th, 2016|ALF Happenings, Past Events|0 Comments

Coming this Summer – SHREK the Musical

The Ashley Lauren Foundation Theatre Ensemble, the theatrical arm of The Ashley Lauren Foundation, a non-profit organization dedicated to bringing hope and help to children throughout New Jersey who suffer from cancer through financial, material and emotional support, will present the musical, SHREK THE MUSICAL, on July 15 at 7:30 p.m. and July 16 at 2:00 p.m. and 7:30 p.m. at The Strand Theatre, located at 400 Clifton Avenue in Lakewood, NJ.

Based on the Oscar-winning DreamWorks Animation film, Shrek The Musical is a Tony Award-winning fairy tale adventure featuring all new songs from Jeanine Tesori (Thoroughly Modern Millie, Caroline or Change) and a sidesplitting book by David Lindsay-Abaire. Shrek brings all the beloved characters you know from the film to life on stage, and proves there’s more to the story than meets the ears. You will truly enjoy a wonderful family show while helping children that are suffering from cancer.

Tickets are reserved seating $16.00 and up. There is a special VIP Dinner/Show Package for $40.00 on Friday, July 15th at 6 p.m. at The Strand. The package includes: premium seating, dinner & dessert by Carrabba’s Italian Grill and a meet & greet with the cast.

For tickets and additional information, go to or call Gina at 732-255-9638.

Shrek the Musical is presented through special arrangement with Music Theatre International (MTI). All authorized performance materials are also supplied by MTI. WWW.MTISHOWS.COM

June 2nd, 2016|ALF Happenings, Past Events|0 Comments

Donate Toys for 20th Annual SUMMERFEST!

The Ashley Lauren Foundation will be holding its 20th Annual Scott Chinery SUMMERFEST for Children with Cancer on July 24, 2016.

This annual event is given to these special children as a “day away.” Inflicted with this insidious disease, they endure many traumas while undergoing treatment and this day-long event of swimming, entertainment, games, rides, activities, food and much more brings tremendous joy to the hearts of these children and their families. Approximately 200+ are in attendance each year and our job is to provide all that we can for them. The reward is to see the smiles on the faces of each child who, for a short time, can forget about their illness and just “be kids.”

We are asking for your assistance with this very important event by doing a Toy Drive for us. One of the aspects (and favorite) of Summerfest, is our “Toy Room.” The children go through the room and choose their favorite new toys to take home with them. Your assistance will go far in providing happiness to some very courageous children and their families. We are seeking new, fun, unwrapped toys (no stuffed animals) for ages 3-18.

June 1st, 2016|ALF Happenings|0 Comments

A Night At The BlueClaws to Benefit ALF

The Ashley Lauren Foundation’s annual Lakewood BlueClaws Fundraiser will be held on Thursday, June 30, 2016. The Lakewood BlueClaws will be playing the Greenboro Grasshoppers, game time will begin at 7:05 pm. The Ashley Lauren Foundation Theatre Ensemble will be singing the National Anthem at the game.

Tickets are $12.00 and can be obtained by calling The Ashley Lauren Foundation office at 732.414.1625. Come out and enjoy an evening of baseball – you will be helping a child that is suffering from cancer.



May 1st, 2016|ALF Happenings, Past Events|1 Comment

Trinity Financial , Sports & Entertainment Management Company Supports Children with Cancer

The Ashley Lauren Foundation is delighted that a long-time supporter, Mr. Peter Grandich, has made the following sports memorabilia for sale through the month of May in his Spring Lake office, with 100% of the sales going to The Ashley Lauren Foundation.

The following items are for sale:

NY Jets Joe Klecko Jersey $250; Football $175; Mini-Helmet $125

NY Jets Chris Ivory Jersey $200; Mini-Helmet $125

NY Jets Erik Coleman Football $125; Mini-Helmet $100

NY Jets Ray Lucas Jersey $175; Football $125; Mini-Helmet $100

NY Giants David Tyree Jersey $275; Football $175; Mini-Helmet $125

NY Giants Jeff Feagles Football $150; Mini-Helmet $100

NY Rangers Ron Greschner Jersey $250; Mini-Helmet $125; Puck $50

NY Rangers Nick Fotiu Jersey $250; Mini-Helmet $125; Puck $50

NJ Devils Ken Daneyko Jersey $250; Mini-Helmet $125; Puck $50

NJ Devils Grant Marshall Mini-Helmet $100; Puck $50

NJ Devils Jim Dowd Mini-Helmet $100

Philadelphia Flyers Brian Propp Mini-Helmet $100; Puck $50

NY Mets Ron Darling Jersey $200

Super Bowl XLII Helmet signed by Kevin Boss, Barry Cofield, Madison Hedgecock, Jeff Feagles, Mathias Kiwanuka, Steve Smith, Justin Tuck, Lawrence Tynes, David Tyree, Guy Whimper, Gerris Wilkenson $900


Peter’s company, Trinity Financial, Sports & Entertainment Management Company, is located at 219 Morris Avenue, Spring Lake NJ 07762. You can visit his office or contact us at 732-414-1625 to purchase item(s). If you are interested in making a purchase, you can make a check out directly to The Ashley Lauren Foundation for the cost(s) of any item(s).

We were honored to be at his Grand Opening on April 30, 2016.


Please support The Ashley Lauren Foundation while enjoying some very nice sports items.

To learn more about Peter, please visit

We are very grateful to Peter for making this possible and for caring about the ALF children and their families.

April 30th, 2016|ALF Happenings, Past Events|0 Comments